Director Marketing

About Momentum

AI is the most significant shift in how work gets done since the advent of the Internet — yet most organizations fail to capture its value. Momentum is changing that. 

Founded by Bhavin Turakhia — Co-Founder of Zeta, Radix, and Titan — Momentum is building an integrated, AI-first suite of products that capture work, centralize context, and make AI a first-class participant in every workflow: 

• Tasket — A radically reimagined, AI-native work management platform that solves for context fragmentation and process knowledge. 

• Sensei — An enterprise-ready AI assistant, co-worker and agent platform, pre-integrated into every Enterprise SaaS MCP Server and API you already use. 

• Scribe — An AI-readable repository of enterprise context, knowledge and memory. 

• Cabinet — An AI-readable repository of your files. 

• Proxy — A personal agent platform that shifts responsibility and accountability to AI, keeping you in the consulted and informed role. 

About the Role

As Director Marketing, Tasket, you will be responsible for strategy and execution of TOFU and MOFU strategies to maximize Tasket’s awareness and adoption.

Responsibilities

The role involves complete ownership of a multi-channel growth strategy to drive awareness, adoption, and retention globally, with a focus on US and India in the beginning, comprising:

1. Brand, Narrative & Positioning - Own and evolve the Tasket brand voice across every public surface; Write and ship high-stakes copy; Commission and direct visual identity work

2. Demand Generation & Growth

   • Build the inbound demand engine for mid-market companies (500–5,000 employees) across content, AEO, SEO, paid, lifecycle, and conversion

   • Own pipeline contribution targets and funnel metrics; Design and run onboarding sequences, activation nudges, expansion campaigns

   • Operate marketing automation, attribution, and reporting infrastructure

3. Product Led Growth - Partner with product teams to build and optimize in-product growth loops

4. Product Marketing

   • Drive feature and product launches end-to-end

   • Build and maintain competitive intelligence: comparison pages, battle cards

   • Conduct customer research — interviews, surveys, win/loss, churn — and translate findings into positioning, content, and product input

   • Build sales enablement: pitch decks, demo scripts, objection handling, ROI calculators, customer reference programs

5. Business Development & Partnerships - Identify, negotiate, and manage strategic BD partnerships that drive team acquisition

6. Community - Grow an owned community presence on relevant forums and social media.

7. Influencer Marketing - Design and run scalable influencer campaigns across YouTube, Instagram, TikTok

8. Team Building & Leadership - Build, hire, and retain a high-performing marketing team across relevant key functions

Requirements

1. 8+ years in B2B SaaS marketing, with at least 3 years in a leadership or director-level role

2. Demonstrated experience taking a product from pre-launch or early-stage (Series Seed/A) to meaningful mid-market traction

3. Experience marketing AI-native, productivity, work management, collaboration, or developer-adjacent products

4. Strong editorial judgment and Demonstrable taste in visual identity and design

5. Deep fluency in the full B2B funnel: awareness, acquisition, activation, conversion, expansion

6. Hands-on knowledge of marketing automation platforms, analytics and attribution tools

7. Comfort reading a dashboard and knowing what to do next based on what you see

Equal Opportunity

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success